BRAND DEVELOPMENT AND PROMOTION
	In a world where everyone is bombarded by advertisements daily. Your message is like a speck of sand in the desert. In order to have other remember what your business does and how it satisfies them, you need retention in your marketing endeavor. The first rule of thumb in marketing retention is to have a short, sweet and simple message. This strategy makes your message easily remembered and recognized. The more complex your message is, the more it gets lost in the clutter. The second rule of thumb is to always use the same message. Don’t even slightly change it or your message won’t stick in people’s minds. It takes at least a few exposure to actually remember what your message is about. The third rule of thumb is to use the same message everywhere. Whether it be your advertisements business cards, websites, speech and marketing, it builds a high retention rate where everyone can subconsciously remember your brand. Marketing retention strategy is the best way to help people remember what your brand is about. The more consumers remember about it, the better it is for your business in the long run. Awareness is one of the main factor for business survival so use this retention strategy to your advantage. David Kam
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